The widespread distribution of digital technology has changed the nature of marketing. Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics. The healthcare industry historically has not been keeping pace with these developments. In fact, comparative research done by BRANDFORMERS shows it is about two years behind other industries.
However, reaching and engaging today’s tech-savvy patients and physicians means digital marketing is no longer optional for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space.