The healthcare industry – at its fundamental level – is about serving people and providing care. People are the heart of the end services, and the best, most proven way to understand people is by talking to people – using qualitative market research methodologies. Many hospitals and healthcare technology companies employ surveys, but surveys alone simply aren’t enough to get at the core of how people look for healthcare providers, what people experience while receiving care, and how healthcare products and technology are used and work.

Here are a few techniques that we employ in the healthcare setting to conduct people-to-people market research.

 

1.  In-depth interviews in healthcare settings

2.  Ethnographic research in healthcare settings 

3.  Focus groups in healthcare settings 

 

As the healthcare industry becomes more specialized, streamlined, and consolidated, companies are increasingly looking for ways to improve service and add tailored-products. Market research – qualitative market research – relies on person-to-person interview and observation techniques, making it the most effective way to understand how people use and consumer products and services.

 

New #Market #Entry & #Development

We call ourselves, "Growth Hackers". “A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. "

 

HealthCursor helps you find new markets, new users and do business in new geographic segments.HealthCursor provides specialized services for the creation, development, and implementation of innovative digital health products, services, business models and works with a variety of stakeholders in the healthcare value chain to deliver strategic value. Are you a product company looking to enter a new Market?  Are you looking to size the market opportunity?

Our services include: 

 

• Market Intelligence - perform in-depth market research and analysis to help guide market entry strategy and decision making.

• Site Selection - assist in selecting the most appropriate location for your international expansion project.

• Market Entry Strategy - develop and execute a market entry strategy that works best for your business and the target market you want to enter.

• Company Formation - establishing a legal entity, setting up a local office, and assistance hiring local staff.

• Business Development - identification of potential customers, creating new contacts, searching for distribution channels and partners, and introduction to third-party service providers including freight forwarders, translation companies, law firms, accountants, and banks.

• Marketing & Promotion - providing ongoing marketing communications and public relations support to help strengthen your company's brand and positioning.

 

#Content based #Marketing

Innovative Medical and Healthcare #content writing services

After completing over a decade in Healthcare consulting, HealthCursor is now providing Medical content services to all its clients across the globe. When we talk about medical and healthcare content, having a subject matter expert who understands the recent trends and the industry well makes a difference. Well written articles not only help set the right image for your brand and also portray scientificness and authenticity of your work in the healthcare industry.

 

Healthcursor’s certified writer’s team comprises of professional experts with years of experience in the healthcare industry across the world in areas of DigitalHealth, healthcare IT, wellness, Fitness, Disease management, etc. Coupled with the company’s unparalleled expertise in marketing and SEO, we bring the best results for your brand.

 

With our team, you’re giving your business a competitive edge that you won’t get with any other writing service available.

HCG will invest its resources and time to acquaint us with your product, your target market, content needs and marketing plan and it shows in our results. Our writing team is prepared to work within your schedule and your vision to produce quality content that meets your needs.

 

Whether it’s online or print marketing materials you need, you’ll be provided with informative and engaging health content written to your exact specifications.

All of our content is 100% unique and original, and we can work within the confines of any marketing or SEO campaign – even if you’re working with another company. We provide custom content for any writing project, including:

 

1. Patient education materials

2. Medical/healthcare articles

3. Company Newsletters

4. Flyers, brochures, and posters/Print or online advertisements

5. Scientific Journals/ Whitepaper/ Specialised content (Oncology, Clinical Trials)

6. Press releases

7. Healthcare Business Blogs (IT solutions, Insurance, Market trends, Brand communication)

8. Podcasts

9. Surveys (User/Consumer, TG)

10. Healthcare Magazines, Tabloids etc.

 

We also provide content on subscription like Health tips, Health videos (Diseases, Anatomy, Drug interactions), Educational content etc. By leveraging our experience in healthcare, digital and print marketing, and SEO, we’re able to provide content that converts better and brings you more business.

 

To know more write to us with your needs. Every need is different and we provide the best solution for your company needs.

 

KEYWORDS: digital health, mhealth, ehealth, blockchain in healthcare, artificial intelligence in healthcare, big data in healthcare, digital health consulting